“Alternative Minds conducted a comprehensive marketing audit for our UK business. They planned and managed multiple research sources, led a cross-functional project team, analysed the findings, and produced strategic recommendations. Their project planning, management and reporting were exemplary: thorough, accurate and pro-active. Research planning, interpretation and analysis demonstrated expertise and insight. The strategic recommendations are both pragmatic and visionary. The project was completed Summer 2005 and we are already seeing the benefits: I am confident of longer-term success. This was a major and quite daunting project for our business: however, Alternative Minds made it painless and even enjoyable.”

Ian Thompson
General Manager
Rentokil Tropical Plants (UK)