Peter has extensive sponsorship and marketing experience at the very highest level, including devising and implementing co-ordinated sponsorship strategies with an international footprint. Peter has won the two most prestigious sponsorship industry awards and has sponsorship experience across sport (Olympics, F1, football, rugby, London marathon), literature, film, music, theatre and events.

Evidence of Peter's vast experience in the world of Sponsorship is evident from his chairmanship of Marketing Week's Sponsorship Forum.

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